DEEN

Studio shop without the tech work

An artist runs her studio on her own; her website was built privately years ago and had not been main­tained since.

Profile Customer story
Customer
Visual artist with her own studio
Customer since
2022
Scope
Around 150 works, about 30 in the shop

Starting point

As of 2022
  • outdated

    Eight years old, barely updated since

  • limited

    Gallery hard to use on a phone

  • cumbersome

    Checkout kept failing, many ordered outside the shop

  • manual

    Shipping and insurance for originals calculated by hand in a spread­sheet

Brief:
no new website; fix the existing one and hand over its operation for good.

Cleaned up without touching the visual style

The look stayed almost unchanged.Underneath, we caught up on everything that had been left undone.

  • Image quality agreed with the artist
  • The shop calculates shipping and insur­ance itself
  • Newsletter without a new tool, in her visual style
Approach five steps
  1. 1Postponed updates installed, website securedfirst
  2. 2Gallery rebuilt for phones, fast images without quality lossmobile
  3. 3Shop: buying and paying on the go, shipping and insur­ance auto­maticabout 30 works
  4. 4Sign-up and sending set up in a legally sound wayNewsletter
  5. 5Off-site backup of the entire websiteseveral times a day
Repair work: a few days to a few weeks, depending on scope.

New works go online via a message in the customer area

She sends a photo, dimensions, technique and price.Before anything is published, she gets a preview to approve.

In fall 2024 she sent 18 new works three days before an opening.All were online in time.

Topic In 2022 Today
  • Updates barely, for eight years on a fixed schedule
  • Gallery on a phone hard to use easy to use
  • Buying and paying kept failing, orders outside the shop works, on the go too
  • Shipping and insur­ance by hand in a spread­sheet automatic
The exhibition page and inter­na­tional shipping were also ready for the opening.

Today

The ongoing work since 2022 and who handles it.

  • Put new works online as soon as her message arrives usually two working days HTMLHELD
  • Review and approve the preview before anything goes live Artist
  • Write the newsletter text as needed Artist
  • Send the newsletter as needed HTMLHELD
  • Updates and secu­rity checks on a fixed schedule HTMLHELD
  • Back up the entire website off-site several times a day HTMLHELD
The history of every task stays on record.
All customer stories Next story

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